Brass Hanger is a pre-loved/vintage eBay and online store with customers across the globe. After trading for a few years, they felt their limited colour palette and lack of visual devices was restricting and they needed a hand to liven up the environment that their products exist in.

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I built an identity that aims to be playful and includes plenty of character sitting harmoniously with sophisticated product photography. It includes a colour palette which is vibrant, engaging and nods to the positive environmental impact that buying pre-owned goods has. I created a custom set of icons, which act as a visual tool to highlight the key selling points of the business, and an imperfect but carefully thought out ‘BH’ graphic device - reflective of the products themselves.